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What every good broadcaster should consider …

If we are to keep people listening longer in the competitive world of commercial radio, we need to ask, ‘What is my/our “unique selling point”?’  In other words, why should people listen?

I’m sure Christians involved in broadcasting realise they need to apply this principle at work.  However, have you ever considered harnessing it in your daily devotions to help sharpen up your Christian witness? 

Remember:  In this respect your actions will speak louder than words. 

Tony is a Superintendent Methodist Minister, broadcaster and author. He is a radio presenter with Premier Christian Radio and a regular contributor to BBC Radio 2's Pause for Thought (5.45 am). Tony is married with two children and four grandchildren.

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