I’ve just returned from the Radio Festival having heard some interesting discussion about the future shape of broadcasting. What will emerge from the current technological revolution? I’m excited by the opportunities, but can’t get my mind round where it’ll all end up. I’m sure there will still be a place for creative linear broadcasting, but the commercial radio industry faces the daunting reality that a new chapter in broadcasting is coming. Will there be just one device with all kinds of interactive media converging? Will individuals be creating there own programming from a library of programmes available? What impact will this have on commercial radio that depends on advertising? Where will the BBC fit into all this? I wonder what I will be writing in this blog in 5-10 years time! You might be interested in an article that appeared in the Financial Times called, “A ‘Box’ that will transform media” by Roger Parry.
Roger Parry is chairman of three quoted UK media companies: Johnston Press (newspapers), Future (magazines) and Mobile Streams (mobile content)