ADVERTISING professionals have been enlisted by the church to come up with a new poster and a series of Christian radio adverts aimed at stirring up discussion and debate about God during the run up to Christmas. The new campaign will be unveiled by the Churches Advertising Network (CAN) at Methodist Central Hall, Westminster, tomorrow, Thursday, September 14th.
CAN, the Churches Advertising Network, is an independent and ecumenical group of Church communicators which for the past ten years has produced a series of striking poster and radio adverts. Past campaigns have included ‘Bad Hair Day’ and ‘Meek ; Mild, As if’ (featuring the now famous ‘Che’ image of Christ, recently on display at the V&A museum). Last year’s poster campaign, featuring a defiant looking image of the baby Jesus went on more than 2000 poster sites on railway stations and billboards around the country.
This year a new poster and radio campaign will aim to create debate with a striking new poster and a series of radio advertisements created by top radio advertising agency, Radioville (whose most recent successes have included campaigns for the Nationwide Building Society and Autoglass). Churches throughout the country will again be invited to sponsor advertising slots on local commercial stations – the adverts will be provided free of charge, thanks to sponsorship from Jerusalem Productions, which is wholly owned by the Jerusalem Trust, a registered charity.
Last year’s radio campaign for CAN, also by Radioville and voiced by Simon Mayo, was broadcast on 36 radio stations during December, including the Galaxy Network and Kiss100FM. The campaign scooped the Andrew Cross Award for best radio advert or promotion.
From September 14h, the adverts, along with other resources will be available on line and can be downloaded at http://www.churchads.org.uk
The launch of CAN Christmas 2006 campaign will be held in The Broadbent Room, The Methodist Central Hall, 1 Storey’s Gate, Westminster. SW1H 9NH (Methodist Central Hall is located in London between Westminster Abbey and the QE2 Centre) at 12.30pm on Thursday September 14th.
For more information: email jhgcarter@aol.com
CAN, the Churches Advertising Network (Registered Charity No. 1096868) is an independent ecumenical group of Christian communicators providing high quality Christian advertising campaigns linked to
major festivals.
